Southern Ontario Dental College

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5 Dental Industry Trends to Watch out for in 2020

Posted in Dentistry, News.

It’s recommended people visit the dentist at least once every six months. However, with so many choices available, many people have trouble choosing the right dentist.

If you want your dental practice to stand out from the competition, you have to stay a step ahead. By staying on top of the dental industry trends of 2020, you will help your practice stay current.

Read on to learn more.

1. Go Mobile

Did you know that out of all 4.3 billion internet users, 3.9 billion of them use their smartphone to browse the web?

Based on these numbers, most of your dental practice patients will visit your website on their phone. If your website is not responsive to mobile browsing, your patients could get impatient.

It’s important for your patients to get the same experience whether they use their mobile or computer browser.

2. Save Your Files on the Cloud

Although many dental practices in the past have been storing paper files, most practices are more conscious about the liabilities paper files represent.

In 2020, dental practices are taking steps to digitize and store their files in a digital cloud. Having electronic files in a cloud allows practitioners to have access to patient files even when they’re not in the office.

Saving files on the cloud also allows for extra backup.

3. Social Media

Nowadays, consumers expect their local businesses and medical practices to have an online presence.

Having a strong social media for your dental practice offers many benefits. For starters, it’ll allow you to stay in contact with your patients.

When they leave a comment or a question, you can reply to them in real-time. Social media is also a great place for you to share news about your dental practice, promotions, photos, and reviews.

4. Video Content

Although content is king, in 2020, more and more dental practices are resorting to video to create fresh content for their patients.

Creating video content doesn’t mean you have to create lengthy and elaborate videos for your practice. You can keep them short, informative, and to the point.

You should create videos that relate to your dental practice such as flossing or brushing tutorials, an intro of the practice, how to interpret X-rays, and more.

Keep in mind people don’t want to watch long videos, so keep them short. Your patients will also call you out if you’re not authentic, so make sure you keep it real.

5. Optimize Your Website

If you’ve taken the time to create a great website for your dental patients, make sure you help them find it.

When potential patients perform a Google search in your city, you want your dental practice to show up at the top of the results. To optimize your dental practice website, you need to focus on using the right keywords, speed, quality of the content, and internal links.

Step up Your Game with These Dental Industry Trends of 2020

Now that you know about these dental industry trends of 2020, it’s time you put them to the test. Start by taking advantage of social media, cloud technology, video content, and website optimization.

Are you ready to take your dentistry career to the next level? Contact us for more information.

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